New York-native Brian Donnelly, also known by his artist name KAWS, has just wrapped up a project with the infamous Swoosh in Manhattan’s Stanton Street Courts. Nike has recently embarked on a journey to show the city of New York some particular love by putting into effect the New York Made campaign, where prior to the Stanton Street Courts project, news arrived that Nike’s new five-story, multi-sport, 55,000-square-foot flagship would be opening in Soho on Friday, November 11.
“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”
Today, Nike blesses NYC with a KAWS-produced mural on blacktop he’s actually quite familiar with. Donnelly first moved to Manhattan in 1996 and lived on the corner of Clinton and Stanton Street. “The courts that we painted, I used to pass everyday,” he remembers. “I worked over in Soho, so I’d walk through… when I wasn’t taking Houston, I’d go through that park.”
In regards to the project, KAWS explains, “I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me. I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum… or it could be a court, a wall or a t-shirt,” he explains. “I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”
The New York MADE: Stanton Street Courts by Kaws completes the area of two full basketball courts –approximately 116 by 80 feet – as well as four hoops and is located at Sara D. Roosevelt Park in Manhattan’s Lower East Side.
Powered by WPeMatico